From Viral Memes To A Brand
How It Started
Stoner started as a meme page on Instagram @Stoner posting high thoughts, stoner humor and cannabis culture for the real ones. What began as posting relatable and funny memes turned into a cult following and that following became a brand. Backed by over 10 years in the hemp and cannabis game, Stoner is now a premium lifestyle brand rooted in quality, community and good vibes.
Our Story
2018
The owners acquire @Stoner on Instagram and the domain Stoner.io
2023
The idea to take stoner memes beyond Instagram was always there, we just didn’t know what it would look like. But we always knew the potential was more than a meme page, so we got high and started brainstorming.
2024
The team locks in the vision, finalizes the game plan, and starts building real ideas, a website, products, and a brand story that goes way beyond just viral memes on Instagram.
Summer of 2025
The website Stoner.io launches, and it’s a hit. Pun absolutely intended.
The Stoner Brand
Stoner is a health and wellness lifestyle brand rooted in stoner meme culture. Our brand started with stoner memes and it'll end with them, the products are just a bonus. We’re always funny, always relatable. That’s our core. And while we deliver high-quality products that actually help people, we’ll never lose the meme vibe that made us who we are.
New drops are always on the way, but the good stuff’s already here. Explore the stash and see what’s hitting right now.
